How it works.
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Everyday creative surfaced to brands.
Brands approve or reject content in real-time
Approved content is added to ad campaign.
Creators rewarded based on creative performance.
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The needs in the short form video era.
The increasing demand from consumers for this type of content, along with its unique nature, has presented several challenges for brands.
The need for impactful content at scale. 64% of marketers say their greatest challenge is content at scale.
Solving for authenticity and relevance. 86% of consumers say authenticity
is important when deciding which brands to support.
Consumer ad blindness and ad blockers. 2/3 of Gen Z use Ad blockers
Lack of transparency & control. 80% of advertisers investments goes to influencer / creator. Only 20% on media.
Our way of working
Current ways of working and solutions continue to fall short in solving for the major marketing challenges of today.
Current way of working / solutions
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Cost per creative payment model.
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Output often a low volume of inauthentic content.
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Upfront and resource heavy financial and legal commitment.
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Fragmented budget and reporting.
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Upper funnel focused for creator activity, with lack of visibility of metrics.
EDC squared way of working
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Creative performance based payment model.
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Output of authentic and relevant creative at scale.
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Seamless integration & activation.
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Run from existing brands ads accounts
for full control and visibility.
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Full funnel, performance driven
and fully trackable.